Greetings from the land of Daylight Saving Time, everyone. It has been a slow adjustment over the last couple of days, but I may be back on track by Wednesday, who knows. At least I have energy drinks and all the writing I can stand to keep me going, right? I have been hard at work on Mother Mine lately, and it is shaping up to be one of my creepier offerings in some respects. If you want to learn more about that, stay tuned here and be sure to jump over to my newsletter for some snippets and samples as the book progresses.

In addition to writing hard on this and other new and familiar works, I am currently prepping one of my Eddie Blake-related short stories for release very soon – you will want to check that one out! My plan is to have the release for that story set for Saturday, March 14, which just happens to be the date of my next event! I am super excited about this event, as it takes place at the Tazewell Public Library. It is going to be quite surreal to have a book event at the very library that helped instill and nurture my love of reading as a kid. I went to this library as often as I could possibly get there, and I have memories on top of memories of books and events there. It’s such a facet of making me who I am that I can’t wait to hopefully give back to the place in some small way.

Speaking of events, that is one of the things I have been focusing on very intensely so far this year. For the last handful of years, I have been doing almost strictly local events, which often are centered around Appalachian crafts as a whole, as opposed to the specific products or genres I work in. This year, however, I (and my amazing manager/wife/better half) have been finding a wealth of horror-themed events in which to throw my hat. The first of these is going to be Screamiverse Expo in Roanoke, April 18-19. This event is geared entirely toward horror nerds like myself, and will be an amazing time. Horror actors such at Felissa Rose and Brett Wagner will be there – not to mention the original Green Goblin head from Maximum Overdrive! I am thrilled to be a part of this event and several others throughout the year, but it has been something I had to truly dedicate myself to – with an immense amount of support and encouragement from Amanda, of course.

The local events I am used to doing have been either free or comparatively cheap in relation to the bigger, horror-themed ones I am diving into this year. Even so, those events are very hit or miss. It is fairly common knowledge, I assume, that a lot of people in the Bible Belt may not necessarily gravitate to my brand of horror and literature, least of all those who go to craft shows where Bluegrass, knife-making, and wood carving demonstrations abound. In the event I sold little or even nothing at these craft shows, it was a loss, of course, but one I could handle if it helped put my name in people’s minds. These bigger events, however, have a much heftier fee involved with being a part of them. That is a bit scary, to say the least, when I look at some events in the past where I did not sell well or at all. Like I said, though, an Appalachian craft fair is not always going to lend itself to a horror and fantasy author, whether he/she is local or not.

Horror cons like Screamiverse and Nashville Celebrity Comic Con (Oct. 9-11 this year) will likely have much more of my intended audience present, though. Knowing tons of horror-loving folks will fill the venue during these events gives me an extraordinary sense of hope that they will be wonderful for my brand and for bringing my name to new audiences. That’s where the real motivation comes in, for me. Yes, these are huge investments, but it comes down to the idea of truly seeking out your audience.

All too often, authors and artists may think they can just produce work and their audience will find them, and in some cases, this may be true. But, when you are a creative, it is important that you believe in yourself. Push yourself. Invest in yourself. You have to see that you are worth so much more than just sitting there and hoping the wind blows people into your frame of view. As terrifying as it is, bringing yourself to those new horizons, those bigger events, investing money you may have to heavily budget and account for in the hopes that it elevates your audience and attention to your work in new ways is sometimes the best thing you can do for yourself and your art. Speaking from that point of view of the scared artist who is hoping these events pan out, I also feel a huge sense of potential, of hope, for these events and for the connections I can make there. At the end of the day, just like with the local events I have attended – regardless of their overall sales – as long as I am having fun and making the most of the experience with my amazing wife by my side, it will definitely be worth it.

I think that may be one of the most important and one of the hardest things for an indie creator to accept. Self-investment is not something that comes naturally to many of us. If you, like me, have ever been told that your stories or art just “aren’t for” some people or that certain events or groups won’t like what you do, it can be hard to bounce back from the immediate thought that no matter where you go, you are going to run into that opposition. It makes it hard to feel confident in spending hundreds of dollars to buy your spot at an event where your audience could be waiting just around the corner – especially when you’ve done events where you have sat there all day and waited for a single sale, a single bit of interest, and gone home empty-handed. Or, rather, I guess it would be worse than empty-handed, because you are going home with every bit of art you left with. It hasn’t found a home. And you haven’t found a new audience.

But that’s part of the game, right? You have to be an active participant in your life, in your marketing, in your sales potential. Granted, nothing about being an indie creator is “about the sales.” I never once put pen to paper with the thought that it would make me X amount of money. I want people to read my work. To experience it. I want my words to live in people’s heads long after they finish the book, and resonate with them in ways they simply have to talk to others about. That’s the real dream. To be remembered. So you have to make the investments, friends. You have to throw caution to the wind at least one good time and see if something that seems too big or too wild could be EXACTLY what you need. I have no idea how well these events are going to do for me this year, but it will put me in my element. I will have the chance to meet hundreds, if not thousands, or like-minded, horror-loving people, and that in itself is going to be freaking awesome.